Switzerland is a unique holiday, travel and conference destination in the heart of Europe. The best way to discover Switzerland is the Swiss way by train, bus, boat or mountain railways. The public transport system is fully integrated and it is all part of the experience.
Our Partner Regions
Zurich is top for leisure and pleasure. Gentle hills, peaceful woods, the unpolluted lakes and rivers, picturesque villages – and all just a stone's throw from the Alps. Enjoy the pretty old town, the trendy new Zurich West district and the glorious lake. The famous Bahnhofstrasse and the Limmatquai are a shopper's paradise. Over 1,700 restaurants and bars serve both traditional Zurich and Swiss dishes as well as exotic specialties. www.zuerich.com
Lake Geneva Region - The town of Montreux nestles in a sheltered Lake Geneva bay, surrounded by vineyards and against the breathtaking backdrop of snow-covered Alps.The long, flower-bordered lake promenade which links Vevey and Montreux going all the way to Chillon Castle is simply asking to be strolled along. Cultural events, such as the Montreux Jazz Festival, as well as countless excursion options to the mountainous hinterland or on the lake make Montreux the most popular excursion and holiday destination.
The city of Lausanne is also extremely picturesque, built on three hills, surrounded by vineyard-covered slopes and with Lake Geneva at its feet. Rising impressively from the opposing French lakeshore are the Savoy Alps. The attractive old town is largely car-free. Small alleyways with cafes and boutiques shape the streetscape in the medieval city centre. www.lake-geneva-region.ch/en
Lucerne – Lake Lucerne Region is the gateway to the Alps and opens the door to a very special corner of the world. Thanks to its attractions, its souvenir and watch shops, the beautiful lakeside setting and the nearby excursion mountains of the Rigi, Pilatus and Stanserhorn, the city of Lucerne is a destination for many travel groups and individuals on their journey through central Switzerland. Complete with gable paintings, the covered, medieval Chapel Bridge forms the centrepiece of Lucerne's townscape and is considered to be one of the oldest, covered wooden bridges in Europe.www.luzern.com
Jungfrau Region: With imposing mountains, a plethora of leisure activities and a wide range of hotel offerings, the Jungfrau Region (including the resort towns Wengen, Murren und Lauterbrunnen) is a highly desirable holiday destination. In summer you can choose from over 500 km of marked walking, hiking and mountain paths. In winter the region offers all kinds of fun in the snow with 213 km of runs, 100 km of winter footpaths and 50 km of toboggan runs. One of the main highlights of the region is the Jungfraujoch-Top of Europe â€“ Since 1912 the Jungfrau Railway has been bringing tourists from the Kleine Scheidegg through a tunnel under the Eiger North Face to the Jungfraujoch Station at almost 3500 meters above sea level. Simply spectacular! www.jungfrau.ch
Resources for the travel trade:
Trade Corner - For information, travel tips and resources agents can visit our dedicted Trade Corner on MySwitzerland.com
Elearning Program - Register to discover practical information on how and where to travel in Switzerland, enhance your knowledge and strengthen your skills in planning and marketing trips to this beautiful country. Be rewarded with a certificate, door sticker for your agency and Switzerland Certified Specialist award. Plus receive quarterly incentives and invitations to dedicated trade events and dinners. For more details and to register: http://elearning-au.myswitzerland.com/
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